ILLINOIS INSTITUTE OF TECHNOLOGY ONE PAGER FORMAT

At the University of Chicago Medical and Biological Sciences Development Office, I was lucky enough to get communications tips from the fundraising consultant Tom Ahern, who stressed the importance of strong visuals and digestible data for reaching donors.

When I arrived at Illinois Tech, I made sure we put these ideals into practice, working with our graphic designer to transform our fundraising one pagers. The results got noticed—the university board of trustees reviewed our dynamic text "By the Numbers" one pager and made an official declaration that both the data and the layout were "very important."

Introduction of panoramic, social media banner-inspired images.

BEFORE

Click image to view more.

AFTER

Click image to view more.

Image of previous standard layout for an Illinois Tech one pager, with small pictures and dense text.

JPEG image of new Illinois Tech one-pager using panoramic picture that recalls web styles, in particular social media banner styles.

Introduction of dynamic text.

BEFORE

Click image to view more.

AFTER

Click image to view more.

Image of previous standard layout for an Illinois Tech one pager, dominated by plain text.

JPEG image of new Illinois Tech one-pager using dynamic text to highlight key data.

Further use of dynamic text.

BEFORE

Click image to view more.

AFTER

Click image to view more.

JPEG image of the previous standard layout for the Illinois Tech "By the Numbers" one pager, dominated by plain text.

JPEG image of new Illinois Tech "By the Numbers" one-pager using dynamic text to highlight key data.

Dynamic text "By the Numbers" one pager, 2018.

2018 VERSION IN NEW, POST-FUELING INNOVATION CAMPAIGN TEMPLATE.

Click image to view more.

JPEG image of the front of the 2018 version of Illinois Tech's By the Numbers dynamic text one pager.

Greatly increased use of infographics, including infographics that dominate the donor appeal.

BEFORE

Click image to view more.

AFTER

Click image to view more.

Image of previous standard layout for an Illinois Tech one pager, the only one of the old one pagers that contained an infographic.

JPEG image of new Illinois Tech one-pager using infographics to carry the donor appeal.

Pilot layout for new, post-Fueling Innovation one-pager template.

BEFORE

Click image to view more.

AFTER

Click image to view more.

Image of previous standard layout for an Illinois Tech one pager, with minimal visual elements and featuring bullets.

JPEG image of pilot layout for new Illinois Tech one-pager template; design by Laura Fletcher.

Introduction of post-Fueling Innovation campaign one-pager template, featuring these multiple adaptable design elements:

BEFORE

Click image to view more.

AFTER

Click image to view more.

Image of the previous standard template for an Illinois Tech one pager, featuring titles, small pictures, plain and bold text, and bullets.

JPEG image of new Illinois Tech one-pager template, featuring adaptable design elements including panoramic pictures, text box pull quotes, bullet-pointed textboxes, infographics, dynamic text, and different types of inset text.

New one-pager template put to practical use.

BEFORE

Click image to view more.

AFTER

Click image to view more.

Image of a previous standard template for an Illinois Tech one pager, featuring mostly plain text, a pull quote, and one small picture.

JPEG image of new Illinois Tech one-pager template applied to an appeal, featuring panoramic picture, solid color text box, bullet-pointed text box, and infographics.

Further practical use of new one-pager template.

BEFORE

Click image to view more.

AFTER

Click image to view more.

Image of a previous standard template for an Illinois Tech one pager, featuring mostly plain text, a pull quote, and one small picture.

JPEG image of new Illinois Tech one-pager template applied to an appeal, featuring panoramic picture, solid color text box, bullet-pointed text boxes, and dynamic text.