I led Illinois Tech's Alumni Association Social Media Taskforce, introducing a greater use of design, infographics, video, and above all, compelling content that celebrated alumni and encouraged them to interact with our platforms.
The result was a Facebook audience penetration of 25 percent, increased year-over-year donations to our annual giving campaigns, and discovery of dozens of successful alumni and potential influencers through creative tactics like trivia games and “alumna/us of the week” posts.
High-Engagement Posts with In-House Graphics and Video
*All post copy and graphic copy by L. Fletcher. **All InDesign Files by Staff Graphic Designer. ***Video and Canva Graphic by L. Fletcher.
December 26, 2018, 1.1K reactions, 6 comments, 4 shares, boosted for $10.
September 22, 2018, 1K reactions, 2 shares, boosted for $10.
June 4, 2018, 393 reactions, 6 shares, 6 comments.
December 31, 2018, 12 comments, 11 shares, boosted for $20.
High-Performing Posts Featuring Photographs or Outside Content
*All post copy by L. Fletcher. **All in-house photos by Illinois Tech staff photographers or alumni.
April 21, 2018, 1.9K reactions, 7 comments, 5 shares, boosted for $10-$20.
October 31, 2018, 1.5K reactions, 5 comments, boosted for $10-$20.
Giving Day Campaigns
*All graphic copy by L. Fletcher. **All InDesign Files and Video Footage by Staff Graphic Designer. ***Video editing by L. Fletcher.
November 7, 2017, Giving Day trivia featuring Professor Carlos Segre.
November 7, 2017, Giving Day trivia featuring Professor Margaret Power.
November 7, 2017, Giving Day trivia featuring Professor Matthew Spenko.
November 8, 2017, Giving Day trivia answers.