At Illinois Institute of Technology, I drafted print ads, emails, and one-pagers and proposals for the university's Fueling Innovation fundraising campaign. I then assisted with a new interim scholarship fundraising campaign as the entire university underwent a brand transition.
Below are multi-channel samples from the university's first three 24 give-a-thon or "Giving Day" campaigns. I managed social media output for all three campaigns in addition to drafting emails and advertisements. Our first Giving Day in 2015 brought in $685,000; our second in 2016 brought in $881,000, and our third in 2017 brought in $793,333. This was a rare achievement since Giving Days subsequent to the first usually underperform.
Giving Day Campaigns 2015-17
PRINT AD
Copy by L. Fletcher; design by Illinois Tech central marketing office.
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CHALLENGE GIFTS SOCIAL GRAPHIC
Copy by L. Fletcher; design by department graphic designer.
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FACEBOOK GRAPHIC CELEBRATING ILLINOIS TECH'S HISTORY
Copy by L. Fletcher; design by department graphic designer.
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TWITTER GRAPHIC CELEBRATING ILLINOIS TECH'S HISTORY
Copy by L. Fletcher; design by department graphic designer.
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EMAIL ANNOUNCING 1ST GIVING DAY TO FACULTY AND STAFF
Copy by L. Fletcher; design by central marketing office.
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STEWARDSHIP EMAIL THANKING FACULTY AND STAFF FOR THEIR DONATIONS ON FIRST GIVING DAY
Copy by L. Fletcher; design by by central marketing office.
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SOCIAL GRAPHIC HIGHLIGHTING STATISTICS ABOUT ILLINOIS TECH SCHOLARSHIPS
Copy by L. Fletcher; design by department graphic designer.
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SOCIAL GRAPHIC LISTING THE TOP 10 WAYS ILLINOIS TECH MADE THE WORLD MORE INNOVATIVE IN THE PAST YEAR
Copy by L. Fletcher; design by department graphic designer.
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REGULAR TRIVIA TUESDAY POST SPECIAL GIVING DAY EDITION FEATURING PROF. CARLOS SEGRE
Concept and video editing by L. Fletcher; graphic design and camera footage by department graphic designer.
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REGULAR TRIVIA TUESDAY POST SPECIAL GIVING DAY EDITION FEATURING PROF. MARGARET POWER
Concept and video editing by L. Fletcher; graphic design and camera footage by department graphic designer.
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REGULAR TRIVIA TUESDAY POST SPECIAL GIVING DAY EDITION FEATURING PROF. MATT SPENKO
Concept and video editing by L. Fletcher; graphic design and camera footage by department graphic designer.
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REGULAR TRIVIA TUESDAY POST SPECIAL GIVING DAY EDITION TRIVIA ANSWERS
Concept, copy, and video editing by L. Fletcher; graphic design and camera footage by department graphic designer.
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INFLUENCER GIVING DAY SOCIAL POST FEATURING PROF. CARLOS SEGRE
Canva graphic by L. Fletcher.
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INFLUENCER GIVING DAY SOCIAL POST FEATURING PROF. MATT SPENKO
Canva graphic by L. Fletcher.
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GIVING DAY APPEAL FROM THE ILLINOIS TECH MEN'S BASKETBALL TEAM
Concept, copy, and video editing by L. Fletcher.
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