ALZHEIMER’S ASSOCIATION HEALTHY HABITS CAMPAIGN

In 2024, the Alzheimer's Association launched the "10 Healthy Habits for Your Brain" public awareness campaign to improve understanding of brain health among audiences of all ages. The campaign is built on earned media, social media, traditional advertising, and community outreach.

I co-wrote core messaging for the campaign. I also drafted the "10 Healthy Habits" local media press release, pitch, and broadcast reader. I cannot share these items online currently because the campaign is on-going, but samples are available upon request. The "10 Healthy Habits" one pager is linked below.