ALZHEIMER’S ASSOCIATION CAMPAIGNS

At the Alzheimer's Association, I had editorial oversight over several major campaigns, including The Longest Day fundraising event. I provided feedback on branding and copy quality on pieces ranging from digital and print ads to instructional guides and videos. I also wrote a few pieces. Samples from The Longest Day are below.

The Longest Day Winter Solstice Challenge Campaign

BLOG POST

Lighting Up the Ski Slopes for Little Miss Sunshine

Written by Laura Fletcher

Image of Ken Barfield skiing to raise money for Alzheimer's research to honor his late mother Tomiko.

Discovery Digital Banners

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Image of a Discovery Digital Banner for The Longest Day Winter Solstice Challenge Campaign.

Google Display Network Digital Banners

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Image of a Google Display Network Digital Banner for The Longest Day Winter Solstice Challenge Campaign.

YOUTUBE DIGITAL BANNERS

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WINTER SOLSTICE MAILER

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WINTER SOLSTICE GIFT/PASS-ALONG INSERT

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Image of a mailer for The Longest Day Winter Solstice Challenge Campaign.

Image of a gift/pass-along insert for The Longest Day Winter Solstice Challenge Campaign.

WINTER SOLSTICE PRINT AD #1

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WINTER SOLSTICE PRINT AD #2

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Image of first print ad for The Longest Day Winter Solstice Challenge Campaign.

Image of second print ad for The Longest Day Winter Solstice Challenge Campaign.