Giving Day 2015 Campaign – Fletch Communications

Giving Day 2015 was Illinois Tech’s first-ever 24-hour coordinated donation drive. I drafted copy for the magazine ad promoting this event. I was also able to draft our first-ever email campaign to encourage faculty and staff donations, which led to outstanding success. Twenty-six percent of the 860 donors who supported our first Giving Day were members of the Illinois Tech faculty and staff, and of these, 40 percent were first-time donors. These were exceptional results for our first sustained email outreach to faculty and staff.